Shares & ETF Advice in Sutherland Shire

James Hayes with his dog

Investing in shares and exchange-traded funds (ETFs) can feel like a moving target, with markets shifting daily and advice often conflicting. I help locals design clear, tax-smart portfolios that balance growth, income, and risk, so their investments stay aligned with their wealth building or retirement goals instead of becoming a source of stress.

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Not Sure Where to Start with Shares & ETFs?

Some clients come to me with half a dozen trading apps and no clear direction. Others have never placed a trade in their lives. Either way, my role is to strip back the complexity, show you how shares and ETFs fit into your bigger financial picture, and leave you with a plan that’s easy to follow.

What Shares & ETF Help Do I Offer?

Shares and ETFs aren’t just about picking stocks. They involve structure, tax rules, and long-term planning. These are the areas I most often guide clients through:

  • Brokerage vs super vs SMSF – know where each dollar belongs because account structures dictate the tax you'll pay on your investments and directly impact your long-term returns.

  • How much to broad-market ETFs versus niche themes, without over-concentrating risk. Combine the stability and diversification of broad-market funds with the potential for higher returns from targeted investments.

  • Balancing franking credits, currency risks, and diversification to streamline your after-tax returns, protect against market volatility, and align your portfolio with your long-term financial goals.

  • Deciding the right mix of dividends and growth for people in their peak earning years or nearing retirement. Your life stage determines how much risk you can take and what kind of returns you need.

  • Guardrails for position sizing, trimming, and keeping portfolios on track. Prevent your portfolio's risk level from drifting through overexposure and maintain its alignment with your long-term strategy.

  • Automating contributions and rebalancing, and when (if ever) to use active selections. The decision boils down to a trade-off between convenience, cost, and potential for outperformance.

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How Do I Build Your Portfolio?

Investing is about having a process you can rely on, not making a series of lucky guesses. Here’s how I build portfolios for clients:

Discovery & Constraints

Clarifying goals, timelines, liquidity needs, and tax position.

Portfolio Design

Setting the right asset mix, ETF and share choices, and modelling tax/fee drag.

Implementation Plan

A practical roadmap for trades, sequencing, and contribution automation.

Review Cadence

Scheduled reviews, annual or quarterly deep dives, and life-event check-ins.

Risk & Behaviour Rules

Rebalancing ranges, drawdown scenarios, and safeguards against common mistakes.

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Why Do Clients Choose Me for Share Market Advice?

Anyone can download a trading app. What clients value is advice grounded in their circumstances, not the latest tip or trend.

  • I’ve advised clients ranging from ETF beginners to multi-million-dollar share portfolios.

  • Dividend franking, ETF tracking error, and CGT explained clearly before you commit.

  • I am not tied to banks or brokers, so recommendations are based only on your goals.

  • Portfolios need rebalancing and reviews. I make sure strategy keeps pace with life.

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Client Experiences

Nothing speaks louder than the experiences of people who’ve sat where you’re sitting now.

  • I was attracted to James's business by the online referees and comments and have since been very happy with the choice. James has been very patient and professional in rebuilding my superannuation portfolio and the results are pleasing. I very much appreciate his depth of knowledge and his personal skills.

    Geoffrey Todd

  • We have found dealing with James a worthwhile experience as he listens to what you require and that investments are reviewed and information to us is clear. We found James helped our transition into retirement an easy experience and very grateful for his expertise. 5 stars all the way !!

    Craig Pullen

  • James was incredibly helpful and prompt in his responses. Very accurate in the analysis of the real estate market and my personal, financial circumstances. In just a few hours we understood the best-case scenario, in my situation, and he guided me towards positive and reassuring final decisions to be made. He really placed my personal and financial needs first and we went from there. I really appreciated the honesty in his judgment and of course his valuable knowledge.

    Marta Lentisco

  • I have referred James to other colleagues as I find him to be very open and honest. He understands my husband's and my needs and is always on top of everything. He has great knowledge of superannuation and financial matters. James is always a pleasure to deal with, and we highly recommend his services.

    Jenelle Edwards

  • Having been referred to James by a colleague, I found his industry knowledge exceptional. His approach to my financial plan was holistic as he took consideration of what was happening in my life with a short to medium set up. James is also a great people person and very personable whilst maintaining strong professionalism. I can thoroughly recommend James Hayes without hesitation.

    Robert Stewart

  • I contacted James for advice with my superannuation policies, he put my mind at rest from the first phone conversation, I appreciated his support and advice in making a decision. No attempt was made to pin me down, allowing me time to consider my options. When a date was made to call me back, he did. He continues to stay in touch and offer guidance. I’m happy with the advice and the results I’m benefiting from.

    Allan Cavanagh

  • James has been my family’s financial advisor for the past 6 years. He has looked after our super and life insurance and provided invaluable financial advice. We have used other advisors previously; however, none have offered James’s understanding of our situation and what options might be available to us that we are not aware of. He is a pleasure to deal with, and I would highly recommend him.

    Matt Woodroffe

  • James has looked after my family and me for many years. I trust James and he has really helped us understand what we need to do to reach our financial goals. I can’t recommend anyone more than James!

    Andrew Rockliff

  • I have been working with James for almost 20 years. I've always been happy to make fun of the financial planning game, but my God we were grateful to have it in place when things went wrong. Thank you, James, for your hard work and diligence in helping with the claim and with establishing a great network of financial support and advice, which I've been leveraging for years.

    Rhys Baker

  • James exhibits the essential attributes and qualities required to be an asset on any person's path to financial freedom and security. Working with James, I have seen clients benefit from his interactions and instruction and I’m sure many more will.

    Mark Cameron

  • Very knowledgeable, tailors an approach and advice to suit each individual's needs and goals. Great communication, never "too busy", whether it's a chat over coffee or a meeting in the office, James' expertise coupled with a friendly approach is refreshing for those of us who sometimes get lost in the complexities of the industry!

    Nigel

  • I would like to express my thanks and appreciation for the work and expertise you have done and provided over the past years. I not only consider you my advisor, but we have become friends over the years and again I appreciate the help you have given me. You have gone on to extend the same help to my now adult children. May you prosper along with your clients.

    Jeremy Bressick

  • James Hayes managed my super and investment portfolio for 5+ years, and I couldn't be happier with not only the results, but the communication and overall professionalism provided. I highly recommend.

    Joe Boy

  • I've been lucky enough to have James looking after my financial affairs for many years and couldn't be happier. Genuine guy with exceptional industry knowledge.

    Pietro Di Ciaccio

  • I’ve been using James as my financial planner for just over 5 years now. He’s done an amazing job with my super and would recommend him.

    Laura Stevenson

  • Really great advice and explained to a non-financial person so well! Happy to recommend.

    Lyn Bradshaw

I’m based in Caringbah, and most of the people I work with live right here in the Sutherland Shire. If you’re nearby, chances are I already have clients in your suburb, which makes it easy to catch up in person when you need to.

What Sutherland Shire Suburbs Do I Serve?

Alfords PointAudleyBangorBarden RidgeBonnet Bay
BundeenaBurraneerCaringbahCaringbah SouthCaravan Head
ComoComo WestCronullaDolans BayEngadine
Grays PointGreenhills BeachGundamaianGymeaGymea Bay
HeathcoteIllawongJannaliKangaroo PointKareela
KirraweeLilli PilliLoftusLucas HeightsMaianbar
MenaiMirandaOyster BayPort HackingRoyal National Park
Sandy PointSutherlandSylvania HeightsSylvania WatersTaren Point
WarumbulWaterfallWooloowareWoronoraWoronora Dam
Woronora HeightsYarrawarrahYowie BayKurnell

If you don’t see your suburb listed, that doesn’t rule you out because I also work with clients across Sydney and the CBD who prefer an advisor close to home in the Shire.

Need Help with Anything Else?

Superannuation

Making the most of your super, from regular contributions through to withdrawals and tax-free pensions so you feel confident at every stage of life.

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Transition to Retirement

Structuring your income streams as you ease out of work, while keeping your lifestyle and tax planning on track.

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Inheritance Advice

Helping you manage family inheritances in a tax-smart way, so wealth is preserved and distributed as smoothly as possible.

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Property Investments

Guiding you on when and how property can play a role in your broader financial plan, including super and tax considerations.

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Pensions

Setting up reliable tax-free retirement income streams that give you security today while protecting your financial future.

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four people discussing plans for aged care homes

Aged Care Planning

Supporting families through the complexity of aged care decisions, from costs and entitlements to long-term sustainability.

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A young couple with two children using their hands to show their home

First Home Buying

Helping younger clients step into the property market with clear strategies on saving, borrowing, and long-term planning.

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Ethical Investing

Designing investment strategies that align with your personal values while still focusing on growth and financial outcomes.

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An older couple discusing wills on a laptop with their advisor

Wills & Estate Planning

Ensuring your assets are protected, your wishes are carried out, and your loved ones are supported into the future.

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The Best Time to Fix Your Portfolio Is Now.

James Hayes Headshot

Don’t leave your investments on autopilot. The longer you wait to get advice, the fewer options you’ll have. Get a strategy now so your shares and ETFs start building the future you want instead of sitting idle.

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Shares & ETF Advice FAQs

  • Shares represent ownership in a single company, while ETFs bundle dozens or hundreds of shares into one security, usually tracking an index. Shares can offer high upside but higher risk. ETFs spread risk and are cost-effective. A financial planner helps decide which balance suits your goals and timeline.

  • Markets are unpredictable, but the real challenge is structuring investments for tax, risk, and retirement goals. A planner models scenarios, prevents over-concentration, and aligns holdings with broader strategy. They also provide discipline by rebalancing portfolios, reviewing performance, and making sure decisions fit long-term objectives rather than trends.

  • It depends on your time horizon, risk tolerance, and investment knowledge. ETFs provide diversification with low effort, while shares can add targeted growth or income. Planners blend both by designing a core-satellite portfolio that balances broad exposure with selective positions, tailored to your stage of life and financial priorities.

  • Investments can sit in a standard brokerage account, superannuation, or a self-managed super fund (SMSF). Each has different tax treatments, accessibility, and reporting obligations. A planner analyses your circumstances and goals to recommend the most efficient structure and ensure you don’t miss concessions or lock funds away unnecessarily.

  • Capital gains tax (CGT) applies when assets are sold for a profit. Holding over 12 months gives a 50% CGT discount for individuals. Dividends may carry franking credits, reducing tax payable. ETF income can include foreign tax considerations. Planners coordinate timing, structures, and offsets to minimise overall liabilities.

  • Common risks include overexposure to one sector, chasing “hot” stocks, ignoring tax impacts, and neglecting rebalancing. ETFs reduce some risks but still carry market volatility. Behavioural mistakes like panic selling or overtrading can be costlier than market moves. Planners set rules and guardrails to keep portfolios on course.

  • Shares may pay fully or partially franked dividends, which include a tax credit. ETFs distribute dividends or trust income, which can include capital gains or foreign tax. A planner ensures reinvestment, cash flow planning, and tax efficiency, so income strengthens your long-term financial position instead of being wasted.

  • There’s no universal amount. It depends on goals, risk profile, and timeframe. Planners model different contribution levels, showing how $50,000 versus $250,000 might grow over decades. They balance liquidity needs with retirement savings and ensure you don’t take on risks or costs disproportionate to your overall wealth.

  • Yes. Super funds and SMSFs can hold shares and ETFs directly. The advantage is concessional tax rates, though access is restricted until preservation age. A planner helps decide whether to invest inside or outside super and balances growth opportunities with liquidity, estate planning, and retirement timing considerations.

  • Portfolios should be reviewed at least annually, or sooner if your income, goals, or laws change. Market conditions also matter, but overreacting can do harm. A financial planner provides structured reviews that include checking performance, rebalancing, and adjusting strategies to ensure your portfolio keeps working toward the right outcomes.